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Marketing with Strategy, Clarity, and Impact
At Frisky Fusion, we believe that marketing should feel effortless, strategic, and results-driven – not overwhelming and confusing. That’s why we help small businesses and healthcare professionals build a clear, consistent, and engaging online presence that attracts the right audience.
We don’t do one-size-fits-all solutions – we craft marketing strategies that fit your business perfectly, ensuring every piece of content works toward real growth. Whether it’s branding, digital marketing, or audience engagement, we simplify the process so you can focus on running your business while we handle the strategy.
The Story Behind Frisky Fusion: Built on Experience, Driven by Passion
Frisky Fusion wasn’t born from theory or guesswork – it was built from real-life challenges, hard-earned lessons, and a deep understanding of what small business owners truly need.
Where It All Began
Lenie Jacobs-Louw started her professional journey as a physiotherapist, graduating in 2005 from the University of the Free State. Her entrepreneurial spirit led her to open her first practice in 2007, but life had other plans. Multiple relocations meant rebuilding her practice four times, giving her an intimate understanding of the struggles of marketing a service-based business. Each time, she had to find new patients, establish credibility, and ensure her practice thrived, despite starting from scratch.
A Shift Into Entrepreneurship
In 2015, Lenie’s late husband, Eugene, launched Edge Custom Carry, a venture that ignited his passion for craftsmanship. As the business grew, Lenie transitioned from clinical work into marketing full-time, becoming the Marketing Director of Edge Custom Carry. She experienced firsthand how important it was to have strategic, consistent marketing in order to succeed, especially in an industry that relied heavily on visibility, branding, and customer trust.
The Birth of Frisky Fusion
In 2020, Lenie and her close friend Charisa, both strong advocates for small business success, decided to combine forces. Initially, their focus was on marketing their respective family businesses, but they quickly realised a greater need – other entrepreneurs were struggling just as they had. And so, Frisky Fusion was founded with a simple mission: to give small businesses the marketing clarity they need to thrive.
However, life took another turn. By 2022, Charisa had stepped into the role of CEO of her family’s business, and Eugene was battling health challenges. Lenie had to put Frisky Fusion on hold to focus on family, responsibilities, and navigating loss.
Frisky Fusion Today: Built to Empower Your Business
After Eugene’s passing in 2023, Lenie took the time to resolve affairs, reflect, and refocus. Now, with her deep expertise in healthcare, service-based businesses, and product-based ventures, she’s ready to help entrepreneurs transform their marketing strategy with clarity, purpose, and confidence.
Her journey wasn’t easy, but that’s exactly why Frisky Fusion is different. Lenie knows what it’s like to struggle with marketing, feel overwhelmed, and lose time figuring things out. She understands the trial-and-error, the costly mistakes, the uncertainty that comes with trying to do everything alone. And that’s why Frisky Fusion exists:
To give businesses a clear marketing direction, so they don’t have to waste years figuring it out. To create consistency across all platforms, so brands can build trust effortlessly. To simplify marketing and remove the confusion, so entrepreneurs can focus on growth instead of frustration.
Today, Lenie has expanded her family, marrying Leon and welcoming two bonus kids into her life. Her experiences – both personal and professional – have shaped Frisky Fusion into what it is today: a company built on resilience, real-world expertise, and a commitment to helping small businesses succeed.
